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Advantages of the Large Firm: Production, Distribution, and Sales Promotion · Study

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ArticleAdvantages of the Large Firm: Production, Distribution, and Sales Promotion

Joe S. Bain1956

Article1956

Advantages of the Large Firm: Production, Distribution, and Sales Promotion

53 citations·0/0 files stored·Journal of Marketing

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Marketing and Advertising Strategies Merger and Competition Analysis Consumer Market Behavior and Pricing

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Year1956

Typearticle

Published1956-04-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations53

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1177/002224295602000402

openalex_workW4249972815

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