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Market Orientation: Antecedents and Consequences · Study

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ChapterMarket Orientation: Antecedents and Consequences

Bernard J. Jaworski1999

Chapter1999

Market Orientation: Antecedents and Consequences

Bernard J. Jaworski · Ajay K. Kohli

69 citations·0/0 files stored·Sage eBooks

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Innovation and Knowledge Management Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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2011Market Orientation and Innovators' Success: an Exploration of the Influence of Customer and Competitor Orientation 2015The Mediating role of Market Orientation on Entrepreneurial Orientation, Absorptive Capacity and Technological Innovation Capabilities 2002Market orientation of Nigerian and Kenyan firms: the role of top managers 2022Organizational Capability, Market Perspective, and Green Innovation Adoption: Insight From Indonesian Food Processing Small and Medium-Sized Enterprises 2022Strategic Management Accounting Techniques for Strategic Costing in Village-Owned Enterprises 2017Indicação geográfica como instrumento de orientação para o mercado: um estudo nas vinícolas produtoras de vinhos finos no Vale dos Vinhedos-RS

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Year1999

Typechapter

Published1999-01-01

VenueSage eBooks

Languageen

Citations69

Files0 public / 0

ShelfInnovation and Knowledge Management

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doi10.4135/9781452231426.n5

openalex_workW4250587166

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