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ArticleProjective Techniques in Marketing Research

Mason Haire1950

Article1950

Projective Techniques in Marketing Research

142 citations·0/0 files stored·Journal of Marketing

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Psychological Testing and Assessment Marketing and Advertising Strategies Consumer Behavior and Market Dynamics

Abstract

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Citations in this library

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Cited by

1994Replications and extensions in marketing: Rarely published but quite contrary 2000Student Evaluations of Teaching: An Exploratory Study of the Faculty Response 1996An empirical comparison of published replication research in accounting, economics, finance, management, and marketing 1989“You Are What You Eat”: Applying the Demand‐Free “Impressions” Technique to an Unacknowledged Belief 1987Market segmentation 2006Remembering motivation research: toward an alternative genealogy of interpretive consumer research 2007You are what you wear: Brand personality influences on consumer impression formation 2015Policies for Sustainable Consumption

Details

Year1950

Typearticle

Published1950-04-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations142

Files0 public / 0

ShelfPsychological Testing and Assessment

Identifiers

doi10.2307/1246942

openalex_workW4251348439

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