Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen di Pajak USU (Pajus) Medan

Abstract

This research aimed to analyzed the factors that influence consumer purchase decisions in Pajak USU (Pajus) Medan ie location, completeness of the product and prices. Samples were taken totaling 96 respondents. Data collection techniques that used were questionnaire using a Likert Scale measurement and statistical processing with multiple linear regression method.After analyzing the data, this research obtained that the location, completeness of the product and price influenced purchasing decisions amounted to 0.718 (71.80%), which meant that the location, the completeness of the product and the price had a contribution and influenced the purchasing decisions of consumers by 71.80%, while 28.2% influenced by other factors. To test the hypothesis in this research t test showed that the research hypothesis for X2 and X3 accepted, meant that there were positive and significant influences between variable range of products and prices on consumer purchasing decisions in Pajak USU (Pajus) Medan. While the research hypothesis for X1 was rejected, meant that there was no positive and significant influence between variable locations on consumer purchasing decisions in Pajak USU (Pajus) Medan. From statistical F test, obtained that simultaneously, location, completeness of the product and prices influenced consumer purchasing decisions significantly.

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