Advertising and Consumer Citizenship

Anne M. Cronin

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Media, Gender, and Advertising American History and Culture Consumer Behavior in Brand Consumption and Identification

Abstract

Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:* Sex* Class* Race.It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.

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2005Intersections of Sex and Power in Research on Prostitution: A Female Researcher Interviewing Male Heterosexual Clients 2019Luxury consumption as identity markers in Tallinn: A study of Russian and Estonian everyday identity construction through consumer citizenship 2014Global Advertising Histories: an Australian Perspective

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