The effects of a personal phone call prompt on blood donor commitment

Joseph R. Ferrari · Russell C. Barone · Leonard A. Jason

11 citations0/0 files storedJournal of Community Psychology

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Blood donation and transfusion practices Nonprofit Sector and Volunteering Psychology of Social Influence

Abstract

There is a need to investigate procedures that can motivate individuals to attend blood drives. Low rates of attendance are partly due to the failure of many to fulfill their pledges to donate blood. This study examined the use of personal phone calls to prompt college-age blood donors to fullfill their commitments. The results indicated that a reminder call was effective in prompting pledged donors to attend a college drive. The phone call prompt might have been effective because of the social pressure which the recruiter exerted on the donors. Implications of these findings for blood donor recruitment efforts as well as the field of community psychology are discussed.

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References

1968A Theory of Psychological Reactance 1985The Use of Incentives to Increase Blood Donations 1984Personal versus Impersonal Methods for Recruiting Blood Donations 1982Examining the profiles of the donor and nondonor through a multiple discriminant approach 1975Blood donor and nondonor motivation: A transnational replication.1977Predicting Helping Behavior: Willingness and Ascription of Responsibility

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