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Identifying the Generics-Prone Consumer: A Meta-Analysis · Study

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ArticleIdentifying the Generics-Prone Consumer: A Meta-Analysis

David M. Szymanski1987

Article1987

Identifying the Generics-Prone Consumer: A Meta-Analysis

David M. Szymanski · Paul Busch

27 citations·0/0 files stored·Journal of Marketing Research

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Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Pharmaceutical Economics and Policy

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Year1987

Typearticle

Published1987-11-01

VenueJournal of Marketing Research

ISSN-L0022-2437

Languageen

Citations27

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.2307/3151391

openalex_workW4251959784

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