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Editor-in-chief s note: Back in January, I had a discussion with Allen J. Bard, Norman Hackerman/Welch Regents Chair in Chemistry at the University of Texas, Austin, about hype in science reports and reporting. I invited him to write about this, as one in a series of guest editorials intended to bring the views of chemical community leaders to C&EN readers. Bard has been editor-in-chief of the American Chemical Society's flagship publication, Journal of the American Chemical Society, since 1982. (For a different perspective, see C&EN, Aug. 2, page 3.) Madeleine Jacobs There seems to be a growing tendency, especially among younger scientists, to engage in excessive PR (a less kindly appellation might be BS) in describing their work in lectures, papers, proposals, and contacts with the news media. The classical image of the modest cientist describing his or her work in a traightforward, perhaps slightly boring, banner is giving way to elaborate productions in which ...
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