Pengaruh promosi dan harga terhadap keputusan konsumen memilih jasa pengiriman

Nurhasanah Lubis · Rahmat Sigit Hidayat

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Consumer Behavior and Marketing Influence Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

Abstract

The purpose of this study is to examine the effect of promotion and price on consumer decisions to choose delivery services on customers of PT. Tiki Jalur Nugraha Ekakurir (JNE) Medan Simpang Pelangi branch which started in July 2020, from a population of 3,000 people, a total sample of 97 people was obtained using the Slovin formula. The research instrument was tested by validity and reliability, data analysis and hypothesis testing using Multiple Linear Regression. The results of this study explain that promotion and price are factors that are considered by consumers to decide to choose JNE delivery services.

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2018An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market 2019Pengaruh Citra Merek dan Harga terhadap Keputusan Pembelian pada Sekolah Tinggi Ilmu Manajemen Sukma Medan 2020Pengaruh Motivasi dan Kompensasi terhadap kinerja Karyawan pada PT. Kereta Api Indonesia 2019PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN WENAK TOK 2018Pengaruh Harga, Kualitas Pelayanan dan Lokasi terhadap Keputusan Pembelian 2018Factors that affect Students Decision to Choose Private Universities in Medan City Indonesia 2019The perception on technology acceptance to the behaviors on the use of social media for marketing and its implications on the turnover of creative industry MSMEs in villages 2019Pengaruh Kualitas Pelayanan, Harga dan Lokasi terhadap Keputusan Penggunaan Jasa Pengiriman Barang PT. Citra Van Titipan Kilat Kota Langsa

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