Book2012

Meta-Luxury

38 citations0/0 files storedPalgrave Macmillan UK eBooks

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Consumer Behavior in Brand Consumption and Identification Business Strategies and Innovation Corporate Identity and Reputation

Abstract

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus

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2015Sustainable apparel? Is the innovation in the business model? - The case of IOU Project 2022The experience of luxury craftsmanship – a strategic asset for luxury experience management 2014A semiotic analysis of the extendibility of luxury brands 2016The vice of luxury: economic excess in a consumer age 2021Luxury purchase intentions: the role of individualism-collectivism, personal values and value-expressive influence in South Africa 2022Luxury and Sustainability: Technological Pathways and Potential Opportunities 2018Luxury and Ignorance: From “Savoir-Faire” to the Unknown 2021Managing Online Touchpoints for a Consistent Customer Experience: Cases from Fashion Retailing

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