Public Relations Management Through Management By Objective

Abstract

Background research due to the high market demand toward ground transportation, rail priority particularly subject to subject to punctuality,speed and convenience, PT KAI to diversify its business by holding economy class, business executives to meet market needs. This research methodusing this qualitative study, Researchers used a interpretative paradigm. Interpretative paradigm aims to understand the meaning of behavior, symbols,and phenomena using purposive sampling. The technique of collecting the the data using interviews, documentation, and observation. The results of thisstudy that the concept of management by objectives in PT KAI station Tulungagung items items, namely the implementation of the motivation for theachievement of common goals between leaders and subordinates to Obtain an opinion about the company's objectives and plans of cooperation, as wellas Efforts to Achieve within a predetermined time together. Involve; every employee and manager to discuss, agree, autonomous binding assignment ofresponsibility, the implementation of the goals within the specified time together. Process and checking the implementation of the planning of the workcarried out jointly between leaders and subordinates to discuss what has been what has not been achieved through progress review.

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