Book2010

Luxury Online

113 citations0/0 files storedPalgrave Macmillan UK eBooks

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Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Digital Innovation in Industries

Abstract

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution cha

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2015The complexity of value in the luxury industry 2012Luxury Brands in the Digital Age – Exclusivity versus Ubiquity 2022The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands 2022The role of status consumption and brand equity: A comparative study of the marketing of Indian luxury brands by traditional and social‐media 2013Luxury web atmospherics: an examination of homepage design 2021Critical success factors for luxury fashion brands in emerging markets: Insights from a qualitative study 2020How the Luxury Fashion Brands Adjust to Deal with the COVID-19 2016Omnichannel Fashion Retail and Channel Integration

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