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The Rhetoric of Intellectual Property
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The Rhetoric of Intellectual Property (2009)The Rhetoric of Intellectual PropertyExploring how IP marketing (media marketing) influences consumer shopping psychology through quantitative and empirical analysis (2024)Exploring how IP marketing (m…How to Count Patents and Value Intellectual Property: The Uses of Patent Renewal and Application Data (1998)A Philosophy of Intellectual Property (2016)Open innovation and intellectual property rights (2017)
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  • 2024Exploring how IP marketing (media marketing) influences consumer shopping psychology through quantitative and empirical analysis10 cited

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