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Interactions of consumption situations and brand attitudes. · Study

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ArticleInteractions of consumption situations and brand attitudes.

William O. Bearden1976

Article1976

Interactions of consumption situations and brand attitudes.

William O. Bearden · Arch George Woodside

51 citations·0/0 files stored·Journal of Applied Psychology

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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1984Seasonal Segmentation of the Tourism Market Using a Benefit Segmentation Framework 2017The moderating role of shopping trip type in store satisfaction formation 1995Situational effects on brand preferences for image products 1978CONSUMPTION OCCASION INFLUENCE ON CONSUMER BRAND CHOICE *2005Identifying the Influence of Product Design and Usage Situation on Consumer Choice 1978Situational and Extended Attitude Models as Predictors of Marijuana Intentions and Reported Behavior 2014Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement

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Year1976

Typearticle

Published1976-01-01

VenueJournal of Applied Psychology

ISSN-L0021-9010

Languageen

Citations51

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1037//0021-9010.61.1.764

openalex_workW4254334258

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