Taglish, or the phantom power of the lingua franca

Abstract

This chapter discusses Taglish as a lingua franca of the mass media. Tagalog serves as the language of commercially driven mass media, specifically radio, television, and film. As the lingua franca of the mass media, Tagalog manages in fact to have a translocal reach. It does so, however, only and always in conjunction with other translocal languages: English and Spanish. Thus, it is as another kind of language, Taglish, that Tagalog comes across as a lingua franca, providing the conditions for the emergence of a mass audience in the contemporary Philippines.

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