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The robustness of the asymmetrically dominated effect: Buying frames, phantom alternatives, and in‐store purchases
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The robustness of the asymmetrically dominated effect: Buying frames, phantom alternatives, and in‐store purchases (1999)The robustness of the asymmetrically domi…Brand Presence in Decision-Making Involving Decoys (2022)Brand Presence in Decision-Ma…Exploring decoy effects on computerized task preferences in rhesus monkeys (Macaca mulatta). (2018)Exploring decoy effects on co…Luce Rule with Attraction System (2016)Luce Rule with Attraction Sys…Decoy Effects in Choice Experiments and Contingent Valuation: Asymmetric Dominance (2008)Decoy Effects in Choice Exper…Why Does Context Matter? Attraction Effects and Binary Comparisons (2007)Why Does Context Matter? Attr…Elimination by aspects: A theory of choice. (1972)Limited-dependent and qualitative variables in econometrics (1983)Psychology and Economics (1997)Individual Choice Behavior: A Theoretical Analysis. (1960)Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis (1982)Category judgment: A range-frequency model. (1965)The choice axiom after twenty years (1977)Editorial: Announcing preregistered reports. (2018)Context-effect bias in capuchin monkeys (Sapajus spp.): exploring decoy influences in a value-based food choice task (2022)Outgoing Editors’ Reflections (2022)Choice in Context: Tradeoff Contrast and Extremeness Aversion (1992)Context-Dependent Preferences (1993)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)The Social Influence of Brand Community: Evidence from European Car Clubs (2005)
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  • 2008Decoy Effects in Choice Experiments and Contingent Valuation: Asymmetric Dominance73 cited
  • 2018Exploring decoy effects on computerized task preferences in rhesus monkeys (Macaca mulatta).12 cited
  • 2007Why Does Context Matter? Attraction Effects and Binary Comparisons3 cited
  • 2022Brand Presence in Decision-Making Involving Decoys2 cited
  • 2016Luce Rule with Attraction System0 cited

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