Positioning
Abstract
Over the last two decades, “positioning” has become an established concept used to elucidate how identities are deployed and negotiated in narratives. This chapter locates positioning in the larger field of research on identities and discourse. “Positioning” is designed as an alternative to studying the subject in terms of an overarching identity. Theorizing about positioning was sparked by the idea that societal discourses provide positions that individuals inhabit in social practice. It soon became evident that dominant discourses do not automatically determine the position subjects adopt. In media discourse, for example, the famous encoding/decoding model by Hall (1973) distinguishes between the hegemonic, negotiated and oppositional positions that recipients of media products may inhabit, leading to different interpretations of media products. Conversation analysts argue that researchers must attend to how participants themselves observably appeal to D-discourses and display that they are relevant for their talk.
Cite this
Arnulf Deppermann (2015). Positioning. https://doi.org/10.1002/9781118458204.ch19
@article{arnulf2015positioning,
title = {Positioning},
author = {Deppermann, Arnulf},
year = {2015},
doi = {10.1002/9781118458204.ch19}
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