Case Study in the Contemporary World of Research: Using Notions of Purpose, Place, Process and Product to Develop Some Principles for Practice

Ross Brooker · Paul David Ainsworth

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Business and Management Studies Business Strategies and Management Research Qualitative Comparative Analysis Research

Abstract

Case surveys bridge the gap between nomethic surveys and idiographic case studies to combine their respective benefits of generalizable, cross-sectional analysis and in-depth, processual analysis. Methodological fragmentation has limited systematic utilization of numerous managerially relevant case studies. This article develops a comprehensive procedure synthesizing the individual strengths of previous efforts and illustrates this method in a case survey of mergers and acquisitions. The empirical application is used to generate directions for future methodological development.

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