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ChapterIrrationales Verbraucherverhalten

Gerd-Inno Spindler2020

Chapter2020

Irrationales Verbraucherverhalten

Gerd-Inno Spindler

1 citations·0/0 files stored·Springer eBooks

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Decision-Making and Behavioral Economics Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

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2012Schnelles Denken, langsames Denken 2016Preismanagement

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2020Basiswissen Marketing

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Year2020

Typechapter

Published2020-01-01

VenueSpringer eBooks

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Citations1

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ShelfDecision-Making and Behavioral Economics

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doi10.1007/978-3-658-30963-3_8

openalex_workW4255979729

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