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Journal of Product & Brand Management

10 citations0/0 files storedMarketing Intelligence & Planning

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Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Environmental Sustainability in Business

Abstract

Reviews a number of articles emerging from an American research workshop focused on “meaning, measure, and morality of materialism”. Strong evidence here of the fragmenting of common markets, and marketing management′s responsibility (?) for destroying civilization as we know it!

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2023The Impact of Customer Engagement on Brand Loyalty: The Mediation Roles of Brand Attachment and Customer Trust

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