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Sustainability Marketing · Study

WorkSustainability Marketing

Samuel Ο. Idowu2013

Work2013

Sustainability Marketing

Samuel Ο. Idowu · Nicholas Capaldi · Liangrong Zu · Ananda Das Gupta

52 citations·0/0 files stored·Springer eBooks

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Environmental Sustainability in Business Sustainable Supply Chain Management Corporate Social Responsibility and Sustainability

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2022Assessing key performance indicators of corporate social responsibility initiatives in sport 2017Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory: Securing the foundations of strategic marketing theory and research 2018Climate change behaviors related to purchase and use of personal cars: Development and validation of eco-socially conscious consumer behavior scale 2023Research trends of sustainability and marketing research, 2010–2020: Topic modeling analysis 2018Differential Effects of Internal and External Constraints on Sustainability Intentions: A Hierarchical Regression Analysis of Running Event Participants by Market Segment 2020Green Marketing and its Effect on Consumers’ Purchase Behaviour: An Empirical Analysis 2023Managerial marketing and behavioral marketing: when myths about marketing management and consumer behavior lead to a misconception of the discipline 2022Cognitive rationality and sustainable decision based on Maslow's theorem: A case study in Slovakia

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Year2013

Typeother

Published2013-01-01

VenueSpringer eBooks

Languageen

Citations52

Files0 public / 0

ShelfEnvironmental Sustainability in Business

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doi10.1007/978-3-642-28036-8_101539

openalex_workW4256209237

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