Environmental Strategy

Abstract

The connection between business activity and environmental issues has often been considered a matter of relevance to a company’s social responsibility. Market evidence and literature are now increasingly suggesting that environmental considerations should be explored as variables that widely impact on many strategic functions of a company. Environmental strategy is a firm’s long-term orientation about how to manage the environmental practices to gain a good fit with its stakeholders’ expectations. Proactive environmental strategies are those that involve anticipation of future regulations to voluntarily prevent negative environmental impacts. Different theoretical perspectives have analysed the connection between firms and the natural environment. Authors who adopt a natural resource-based view of the firm have focused on proving that a proactive environmental strategy can generate competitive capabilities. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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