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Abstract Many people (particularly women) see entrepreneurship as a way of achieving a better balance between work and family than that provided by paid employment. Fifty-eight entrepreneurs were interviewed in New Zealand (32 women and 26 men) in order to explore the work-family conflict they face, the techniques they use to achieve work–family balance and the effectiveness of these strategies. Our study finds that women entrepreneurs employ a number of flexible work practices, such as choosing where to work, when to work and with whom to work as well as managing their roles within the family. This study concludes that entrepreneurship may not be a panacea for achieving work–family balance. We offer some suggestions for how entrepreneurs may better achieve work–family balance.
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