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Marketing and Competition · Study

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ChapterMarketing and Competition

Michael J. Baker2014

Chapter2014

Marketing and Competition

Michael J. Baker

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Merger and Competition Analysis

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References

1973The Strength of Weak Ties 1943A theory of human motivation.1980Competitive Strategy: Techniques for Analyzing Industries and Competitors 1990The Competitive Advantage of Nations 2003Diffusion of innovations.1976Markets and Hierarchies: Analysis and Antitrust Implications.1983An Evolutionary Theory of Economic Change 1985Competitive advantage, creating and sustaining superior performance

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1980Feedback Approaches to Modeling Structural Shifts in Market Response 1998A Schloss Laxenburg Model of Product Cycle Dynamics 1986Comment on “Dynamics of Price Elasticity and Brand Life Cycles: An Empirical Study”

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Year2014

Typechapter

Published2014-01-01

Languageen

Citations17

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/978-1-137-34213-3_3

openalex_workW4256707458

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