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Effects of physical appearance of ad endorsers featured in gay-targeted ads, explained by endorser match-up and identification
16 references·1 citing·43 second hop
Effects of physical appearance of ad endorsers featured in gay-targeted ads, explained by endorser match-up and identification (2022)Effects of physical appearance of ad endo…Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Celebrity vs. Influencer endo…“Once You’ve Blended the Cake, You Can’t Take the Parts Back to the Main Ingredients”: Black Gay and Bisexual Men’s Descriptions and Experiences of Intersectionality (2012)“Once You’ve Blended the Cake…Precarious manhood. (2008)Precarious manhood.Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Exploring the relationship be…Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer (2007)Cause-Related Marketing (CRM)…The SAGE Encyclopedia of Social Science Research Methods (2004)The SAGE Encyclopedia of Soci…The role of brand/cause fit in the effectiveness of cause-related marketing campaigns (2002)The role of brand/cause fit i…The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The Match-Up Hypothesis: Phys…Congruence between spokesperson and product type: A matchup hypothesis perspective (1994)Congruence between spokespers…The Influence of Message Framing and Issue Involvement (1990)The Influence of Message Fram…An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep (1990)An Investigation into the “Ma…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Perspectives on Media Effects (1986)Perspectives on Media EffectsThe Credibility of Physically Attractive Communicators: A Review (1982)The Credibility of Physically…The Impact of Physically Attractive Models on Advertising Evaluations (1977)The Impact of Physically Attr…What is beautiful is good. (1972)What is beautiful is good.Augmented Reality Advertising in Entertainment Programming: An Exploration Across Cultures (2023)Augmented Reality Advertising…The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)The impact of perceived corporate social responsibility on consumer behavior (2005)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Advances in Consumer Research (2025)Meta-Analytic Procedures for Social Research (1991)The Commitment-Trust Theory of Relationship Marketing (1994)Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities (2014)Methods of Meta-Analysis: Correcting Error and Bias in Research Findings (2015)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement (2019)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Levi-Strauss’s Theory on Kinship and Marriage (1952)Social stigma and self-esteem: The self-protective properties of stigma. 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References

  • 1972What is beautiful is good.3,863 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 2004The SAGE Encyclopedia of Social Science Research Methods1,449 cited
  • 2019Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit1,413 cited
  • 2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,322 cited
  • 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
  • 1990The Influence of Message Framing and Issue Involvement1,127 cited
  • 1977The Impact of Physically Attractive Models on Advertising Evaluations1,017 cited
  • 1986Perspectives on Media Effects819 cited
  • 2008Exploring the relationship between celebrity endorser effects and advertising effectiveness805 cited
  • 2008Precarious manhood.796 cited
  • 1994Congruence between spokesperson and product type: A matchup hypothesis perspective752 cited
  • 2012“Once You’ve Blended the Cake, You Can’t Take the Parts Back to the Main Ingredients”: Black Gay and Bisexual Men’s Descriptions and Experiences of Intersectionality508 cited
  • 2007Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer

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501 cited
  • 2002The role of brand/cause fit in the effectiveness of cause-related marketing campaigns500 cited
  • 1982The Credibility of Physically Attractive Communicators: A Review459 cited
  • Cited by

    • 2023Augmented Reality Advertising in Entertainment Programming: An Exploration Across Cultures7 cited