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Two decades of the bottom of the pyramid research: identifying the influencers, structure, and the evolution of the concept

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References

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2005

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The influence of management journals in the 1980s and 1990s

910 cited

2012Systematic Review and Evidence Synthesis as a Practice and Scholarship Tool868 cited

2007The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty831 cited

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