COVID-19 and Wine Tourism

Abstract

Several studies have addressed the role played by the Spanish wine routes in boosting the competitiveness of a territory, increasing wine production, improving the quality of life of citizens, and respecting the environment. However, to the authors' knowledge, the impact of COVID-19 on these wine routes has not been addressed in the academic literature. To overcome this research gap, this chapter aims to analyze the impact of the pathogen on the supply and demand of tourism activities through, on the one hand, the analysis of the evolution of the institutions adhered to the Spanish wine routes and, on the other hand, the study of the economic impact of the 32 routes that make up this tourism product.

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