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The quantification ecology that characterizes social media storytelling should be taken into account in the documentation and analysis of storytelling forms and practices on digital platforms. As an analytical heuristic, we suggest analysing the effects of quantification on storytelling by distinguishing between content, interface and algorithmic metrics. Zooming in on how these three types of metrics link up with story’s tellability, we conduct case studies of cancer patients’ posts narrating their illness on Instagram and of viral stories on a subreddit group. In both cases, we document feedback loops between storytellers’ choices of plot and audience engagement with a story with platform affordances.
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