References

• 1992Alumni and their alma mater: A partial test of the reformulated model of organizational identification5,809 cited
• 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,671 cited
• 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,194 cited
• 2002The self-importance of moral identity.3,808 cited
• 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies3,377 cited
• 2001Is gratitude a moral affect?1,826 cited
• 2004The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits1,599 cited
• 2006Gratitude and Prosocial Behavior1,241 cited
• 2005Antecedents and Consequences of Customer-Company Identification: Expanding the Role of Relationship Marketing.1,043 cited
• 2009The Role of Customer Gratitude in Relationship Marketing912 cited
• 2008The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior669 cited
• 2004Leveraging the Corporate Brand635 cited
• 2006Moral Identity and Judgments of Charitable Behaviors584 cited
• 2006A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study552 cited