Author of the doctoral thesis: Master of Engineering Ina Gudele. Thesis topic: Promotion work topic: Analysis of Electronic Commerce Use Factors in the Sector of Small and Medium Sized Enterprises in Latvia. Hypothesis: there are a number of factors that have a positive impact on the use of e-commerce and, by analysing them, it is possible to identify key factors that have a positive impact on regional business growth in the SME sector. The aim of the doctoral thesis is to identify the factors that have the greatest impact on the use of e-commerce in the regional SME sector in Latvia in order to have a positive impact on the development of regional business. Tasks developed and addressed to achieve the aim: 1. to study scientific theoretical guidelines for e-commerce activities and to determine the impact of e-commerce on business development; 2. to bring together the regulatory framework for e-commerce activities, by analysing the obstacles it poses to the development of e-commerce and by identifying proposals to improve it; 3. to analyse the situation in the use of e-commerce in the SME sector in Latvia and Europe, identify key factors that have a positive impact on the use of e-commerce in business development; 4. to offer scenarios for SME development by developing recommendations for promoting the use of e-commerce in Latvia in the SME sector. The first chapter of the thesis deals with the factors influencing the development of e-commerce, analyzes the views of various authors on the impact of e-commerce tools and methods on business, and examines the opportunities and development perspectives of the new economic environment. The second chapter looks at the main legal instruments governing the use of e-commerce and regulatory acts that influence and promote the development of e-commerce. This chapter sets out legal barriers to the development and use of e-commerce in Latvia and proposes solutions to improve the situation. In turn, the third section of work examines the socio-economic analysis of the use of e-commerce in small and medium-sized enterprises, analysing the factors that influence the use of e-commerce. Finally, the fourth section of work analyses the data generated during the study, enabling possible development scenarios for SMEs to be developed. The final work sets out the main results of the study as well as the challenges and puts forward proposals to address them. The amount of promotion work for obtaining an economic and business doctorate is 146 pages. There are 10 tables, 59 images, 9 attachments, 204 sources of information, including 168 sources in English.
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