Quantitative ABCD Analysis of Online Shopping

Dsouza Prima Frederick · H. Sujaya · Meghana Salins

102 citations0/0 files storedInternational Journal of Applied Engineering and Management Letters

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Consumer Behavior and Marketing Influence Technology Adoption and User Behaviour Health, Technology, Consumer Behavior

Abstract

Purpose: The central focus of the study is to study ABCD Analysis Framework for Online Shopping and determine the major affecting factor for Online Shopping. Design: Published scholarly articles were referred to understand the concept. The Focus group interaction method was used to analyze major affecting factors for Online Shopping. Findings: Results of the study found that among four factors, Advantages factor impacts more towards its prosperity. Originality: The paper contributes in understanding various affecting factors towards online shopping. Type of Paper: Empirical Analysis

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1994The Commitment-Trust Theory of Relationship Marketing 1995Diffusion of Innovations: Modifications of a Model for Telecommunications 2017Industry Analysis – The First Step in Business Management Scholarly Research 2016Factor Analysis based on ABCD Framework on Recently Announced New Research Indices 2018Generating Wealth At The Base Of The Pyramid – A Study Using Abcd Analysis Technique

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