INVESTIGATION OF CONSUMERS' INTENTIONS TO USE DIGITAL CURRENCY FOR SHOPPING

Abstract

This study aims to examine the intentions of consumers to use digital currency for shopping. For this aim, data were collected from 230 people using the online survey method. Statistical analyzes were performed for the analysis of the hypotheses. According to the one-sample t-test result; digital currency has a significant positive effect on consumers' intention to use digital currency for shopping. According to the independent samples t-test results; there is a significant difference in the intention to use digital currency between genders. Male are more intent on making purchases using digital currency. However, according to the results of ANOVA; there is no significant difference in the intention to use digital currency between generations. According to the results of simple linear regression analysis, perceived innovativeness, enjoyment, ease of use, usefulness, speed of access, and trust have a significant positive effect on the intention to use digital currency. Perceived risk has a significant negative effect on the intention to use digital currency. However, the effect of perceived financial cost on the intention to use a digital currency is not significant. Recommendations are provided at the end of the study.

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