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Faktor pengaruh purchase intention pada fastfood Burger King: peran dari brand equity
13 references·0 citing·43 second hop
Faktor pengaruh purchase intention pada fastfood Burger King: peran dari brand equity (2022)Faktor pengaruh purchase intention pada f…Perceived risk and its role in the influence of brand awareness on purchase intention: study of Shopee users (2022)Perceived risk and its role i…Impact of brand equity on purchase intentions: empirical evidence from the health takāful industry of the United Arab Emirates (2021)Impact of brand equity on pur…The relationship between brand equity and intention to buy: the case of convenience stores (2020)The relationship between bran…Investigating the antecedents of halal brand product purchase intention: an empirical investigation (2020)Investigating the antecedents…What Killed HTC and Kept Apple Alive? Brand Sustainability Comparison of Two Asian Countries (2019)What Killed HTC and Kept Appl…Understanding purchase intention of university students towards skin care products (2019)Understanding purchase intent…The Moderating Effects for the Relationships between Green Customer Value, Green Brand Equity and Behavioral Intention (2019)The Moderating Effects for th…The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention (2019)The Impact of Perception Rela…Athletes’ brand equity, spectator satisfaction, and behavioral intentions (2019)Athletes’ brand equity, spect…Fostering Purchase Intentions Toward Online Retailer Websites in an Emerging Market: An S-O-R Perspective (2018)Fostering Purchase Intentions…A cultural approach to brand equity: the role of brand mianzi and brand popularity in China (2018)A cultural approach to brand …The Effects on Purchase Intention: The Case of Fruit Juice (2017)The Effects on Purchase Inten…Book Review: Marketing Research: An Applied Orientation (1994)Book Review: Marketing Resear…Mail and Telephone Surveys: The Total Design Method. 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References

  • 1994Book Review: Marketing Research: An Applied Orientation7,087 cited
  • 2019Understanding purchase intention of university students towards skin care products144 cited
  • 2019The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention111 cited
  • 2020Investigating the antecedents of halal brand product purchase intention: an empirical investigation102 cited
  • 2018Fostering Purchase Intentions Toward Online Retailer Websites in an Emerging Market: An S-O-R Perspective90 cited
  • 2018A cultural approach to brand equity: the role of brand mianzi and brand popularity in China60 cited
  • 2021Impact of brand equity on purchase intentions: empirical evidence from the health takāful industry of the United Arab Emirates47 cited
  • 2022Perceived risk and its role in the influence of brand awareness on purchase intention: study of Shopee users40 cited
  • 2019Athletes’ brand equity, spectator satisfaction, and behavioral intentions40 cited
  • 2019The Moderating Effects for the Relationships between Green Customer Value, Green Brand Equity and Behavioral Intention22 cited
  • 2020The relationship between brand equity and intention to buy: the case of convenience stores17 cited
  • 2017The Effects on Purchase Intention: The Case of Fruit Juice13 cited
  • 2019What Killed HTC and Kept Apple Alive? Brand Sustainability Comparison of Two Asian Countries6 cited

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