GENERASI Z DAN KEWIRAUSAHAAN: MENGUKUR INTENSI BERWIRAUSAHA BERBASIS THEORY OF PLANNED BEHAVIOR

Dwi Hasmidyani · Edutivia Mardetini · Dian Eka Amrina

11 citations0/0 files storedJURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN

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Entrepreneurship Studies and Influences Vocational and Entrepreneurial Education Behavioral Health and Interventions

Abstract

Penelitian ini menggunakan Theory of Planned Behavior (TPB) untuk mengkaji intensi berwirausaha pada generasi Z. Tujuan dari penelitian ini untuk menentukan seberapa baik TPB memprediksi intensi berwirausaha. Survey dilakukan pada 211 mahasiswa dengan menggunakan metode saturation sampling. Analisis data pada penelitian ini menggunakan Structural Equation Modeling (SEM) dengan program Lisrel. Hasil penelitian menunjukkan bahwa personal attitude dan perceived behavioral control terbukti mempengaruhi intensi berwirausaha, sedangkan subjective norm berpengaruh terhadap intensi berwirausaha melalui mediasi personal attitude dan perceived behavioral control.

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2001Nature and Operation of Attitudes 2013Handbook of Structural Equation Modeling 2005The Mediating Role of Self-Efficacy in the Development of Entrepreneurial Intentions.2001Entrepreneurial Intent among Students in Scandinavia and in the USA 2012Handbook of structural equation modeling 2010Entrepreneurial intent 2018The characteristics of Generation Z 2016Entrepreneurial intention: antecedents to entrepreneurial behavior in the U.S.A. and Turkey

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2023Analysis of Interest in Becoming Social Entrepreneurs Among the Millennials and Z Generation Using the Theory of Planned Behavior and Outcome Expectation: A Multigroup Analysis Approach

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