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Customer Segmentation in the Field of Marketing
9 references·0 citing·41 second hop
Customer Segmentation in the Field of Marketing (2022)Customer Segmentation in the Field of Mar…A review of data mining methods in RFM-based customer segmentation (2021)A review of data mining metho…Artificial Neural Networks in Customer Segmentation (2019)Artificial Neural Networks in…Analysis of Customer Segmentation Based on Broad Learning System (2019)Analysis of Customer Segmenta…Using Data Analytics for Customers Segmentation: Experimental Study at a Financial Institution (2018)Using Data Analytics for Cust…Customer Segmentation using K-means Clustering (2018)Customer Segmentation using K…Benefit Segmentation of Online Customer Reviews Using Random Forest (2018)Benefit Segmentation of Onlin…An efficiency analysis on the TPA clustering methods for intelligent customer segmentation (2017)An efficiency analysis on the…A Two-Layer Clustering Model for Mobile Customer Analysis (2017)A Two-Layer Clustering Model …Buyer targeting optimization: A unified customer segmentation perspective (2016)Buyer targeting optimization:…Optimal Selection for Direct Mail (1995)Evolving to a New Dominant Logic for Marketing (2003)Application of data mining techniques in customer relationship management: A literature review and classification (2008)A customer segmentation framework for targeted marketing in telecommunication (2017)A novel approach to dynamic profiling of e-customers considering click stream data and online reviews (2019)Comparing public and private organisations in their quest to become a preferred customer of suppliers (2020)Market Segmentation (2000)Customer Relationship Management: Emerging Practice, Process, and Discipline (2002)Classifying the segmentation of customer value via RFM model and RS theory (2008)RFM analysis for customer segmentation using machine learning: a survey of a decade of research (2022)Consumer Segmentation Based on Location and Timing Dimensions Using Big Data from Business-to-Customer Retailing Marketplaces (2023)LRFS: Online Shoppers’ Behavior-Based Efficient Customer Segmentation Model (2024)Customer data mining for lifestyle segmentation (2012)Retail business analytics: Customer visit segmentation using market basket data (2018)Behavior Segmentation based Micro-Segmentation Approach for Health Insurance Industry (2020)Benefit segmentation by factor analysis: an improved method of targeting customers for financial services (1996)Benefit segmentation: an empirical study for on‐line marketing (2001)Analyzing the Applications of Customer Lifetime Value (CLV) based on Benefit Segmentation for the Banking Sector (2014)Customer Market Segmentation using Machine Learning Algorithm (2022)Customer portfolio management (CPM) for improved customer relationship management (CRM): Are your customers platinum, gold, silver, or bronze? (2016)Identifying the right solution customers: A managerial methodology (2016)A Case Study on Customer Segmentation by using Machine Learning Methods (2018)A literature review of the current applications of machine learning and their practical implications (2020)Case studies on using natural language processing techniques in customer relationship management software (2020)Customer Segmentation and Future Purchase Prediction using RFM measures (2022)Neural Networks in Business Forecasting (2003)A neural network application to consumer classification to improve the timing of direct marketing activities (2004)Facial Expression Recognition via Broad Learning System (2018)A review of the application of RFM model (2010)Data Mining Techniques in CRM: Inside Customer Segmentation (2010)Using data mining techniques for profiling profitable hotel customers: An application of RFM analysis (2016)Multiple criteria decision support system for customer segmentation using a sorting outranking method (2023)Enhancing customer retention in Online Retail through churn prediction: A hybrid RFM, K-means, and deep neural network approach (2025)Personalized marketing: Leveraging AI for culturally aware segmentation and targeting (2025)Customer segmentation and strategy development based on customer lifetime value: A case study (2005)Research on customer segmentation model by clustering (2005)A Customer Churn Prediction Model in Telecom Industry Using Boosting (2012)Customer Value Analysis Based on Python Crawler (2019)An Exploration of Clustering Algorithms for Customer Segmentation in the UK Retail Market (2023)Forecasting in financial accounting with artificial intelligence – A systematic literature review and future research agenda (2023)Deep Learning in Finance: A Survey of Applications and Techniques (2024)
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References

  • 2018Customer Segmentation using K-means Clustering186 cited
  • 2021A review of data mining methods in RFM-based customer segmentation57 cited
  • 2016Buyer targeting optimization: A unified customer segmentation perspective25 cited
  • 2019Artificial Neural Networks in Customer Segmentation21 cited
  • 2017An efficiency analysis on the TPA clustering methods for intelligent customer segmentation15 cited
  • 2018Benefit Segmentation of Online Customer Reviews Using Random Forest15 cited
  • 2018Using Data Analytics for Customers Segmentation: Experimental Study at a Financial Institution9 cited
  • 2019Analysis of Customer Segmentation Based on Broad Learning System7 cited
  • 2017A Two-Layer Clustering Model for Mobile Customer Analysis7 cited

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