Influences of social media usage on public attitudes and behavior toward COVID-19 vaccine in the Arab world

Md. Rafiul Biswas · Hazrat Ali · Raian Ali · Zubair Shah

16 citations0/0 files storedHuman Vaccines & Immunotherapeutics

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Vaccine Coverage and Hesitancy Misinformation and Its Impacts Communication and COVID-19 Impact

Abstract

Background Vaccination programs are effective only when a significant percentage of people are vaccinated. Social media usage is arguably one of the factors affecting public attitudes toward vaccines.Objective This study aims to identify if the social media usage factors can predict Arab people’s attitudes and behavior toward the COVID-19 vaccines.Methods An online survey was conducted in the Arab countries, and 217 Arab nationals participated in this study. Logistic regression was applied to identify what demographics and social media usage factors predict public attitudes and behavior toward the COVID-19 vaccines.Results Of the 217 participants, 56.2% (n = 122) were willing to get the vaccines, and 41.5% (n = 90) were hesitant. This study shows that none of the social media usage factors were significant enough to predict the actual vaccine acceptance behavior. However, some social media usage factors could predict public attitudes toward the COVID-19 vaccines. For example, compared to infrequent social media users, frequent social media users were 2.85 times more likely to agree that the risk of COVID-19 was being exaggerated (OR = 2.85, 95% CI = 0.86–9.45, p = .046). On the other hand, participants with more trust in vaccine information shared by their contacts were less likely to agree that decision-makers had ensured the safety of vaccines (OR = 0.528, 95% CI = 0.276–1.012, p = .05).Conclusion Information shared on social media may affect public attitudes toward COVID-19 vaccines. Therefore, disseminating correct and validated information about the COVID-19 vaccines on social media is important to increase public trust and counter the impact of incorrect misinformation.

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References

2015Vaccine hesitancy: Definition, scope and determinants 2014Understanding vaccine hesitancy around vaccines and vaccination from a global perspective: A systematic review of published literature, 2007–2012 2013Vaccine hesitancy 2021COVID-19 Vaccine Hesitancy Worldwide: A Concise Systematic Review of Vaccine Acceptance Rates 2020Vaccine hesitancy: the next challenge in the fight against COVID-19 2021Psychological characteristics associated with COVID-19 vaccine hesitancy and resistance in Ireland and the United Kingdom 2020Social media and vaccine hesitancy: new updates for the era of COVID-19 and globalized infectious diseases 2015Measuring vaccine hesitancy: The development of a survey tool

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