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Effective influencer marketing: A social identity perspective · Study

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ArticleEffective influencer marketing: A social identity perspective

Samira Farivar2022

Article2022

Effective influencer marketing: A social identity perspective

Samira Farivar · Fang Wang

251 citations·0/0 files stored·Journal of Retailing and Consumer Services

No readable copy stored yet — this record is metadata only.

Digital Marketing and Social Media Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 251 citations exist upstream.

References

2014A new criterion for assessing discriminant validity in variance-based structural equation modeling 2011Sources of Method Bias in Social Science Research and Recommendations on How to Control It 2015Common Method Bias in PLS-SEM 1989Social Identity Theory and the Organization 1991Meta-Analytic Procedures for Social Research 2000Identity Theory and Social Identity Theory 1983Human Groups and Social Categories: Studies in Social Psychology.2019How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM

Cited by

2024Influencer marketing effectiveness: A meta-analytic review 2024Virtually human: anthropomorphism in virtual influencer marketing 2022Trust me, I'm an influencer! - Causal recipes for customer trust in artificial intelligence influencers in the retail industry 2023Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model 2024Metaverse friends with social benefits: Effects of social identity on the intention to purchase virtual products through site attachment, user engagement, and public self-consciousness 2023A systematic review of customer Sharia compliance behaviour in Islamic banks: determinants and behavioural intention 2022Formation mechanism of contributors’ self-identity based on social identity in online knowledge communities 2024The influence of celebrity endorsement on the purchase behavior of brands and product categories

Details

Year2022

Typearticle

Published2022-05-27

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations251

Files0 public / 0

ShelfDigital Marketing and Social Media

Identifiers

doi10.1016/j.jretconser.2022.103026

openalex_workW4282040648

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