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From interaction to relationship: Rethinking parasocial phenomena in travel live streaming
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From interaction to relationship: Rethinking parasocial phenomena in travel live streaming (2022)From interaction to relationship: Rethink…Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Instagram and YouTube blogger…Social motivations of live-streaming viewer engagement on Twitch (2018)Social motivations of live-st…What drives live-stream usage intention? 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References

  • 1956Mass Communication and Para-Social Interaction4,377 cited
  • 2000Marketing the competitive destination of the future3,443 cited
  • 2007Foundations of Qualitative Research: Interpretive and Critical Approaches2,603 cited
  • 2017Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude2,544 cited
  • 2001Technologies, Texts and Affordances2,004 cited
  • 2019Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions1,646 cited
  • 1995Emerging Criteria for Quality in Qualitative and Interpretive Research1,566 cited
  • 2002Parasocial Interaction: A Review of the Literature and a Model for Future Research1,243 cited
  • 1985LONELINESS, PARASOCIAL INTERACTION, AND LOCAL TELEVISION NEWS VIEWING1,138 cited
  • 2001Ethical issues in qualitative research on internet communities972 cited
  • 2014Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction971 cited
  • 2018Social motivations of live-streaming viewer engagement on Twitch868 cited
  • 1987Development of parasocial interaction relationships773 cited
  • 2015Imagined Affordance: Reconstructing a Keyword for Communication Theory760 cited

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  • 2017What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement738 cited
  • 2015Parasocial Interaction and Parasocial Relationship: Conceptual Clarification and a Critical Assessment of Measures719 cited
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