A bricolage perspective on construction innovation in a BOP market: evidence from a Finnish family-owned micro-enterprise

Abstract

This chapter is one of the few studies focusing on construction innovation in the base of the pyramid (BOP) markets by foreign microenterprise, as most prior research focuses either on large multinational enterprises or, in some cases, medium-sized enterprises. Based on a case study of a Finnish family-owned microenterprise that offers affordable housing and construction solutions in Zambia, we found the nexuses of co-creation and co-ownership and social bricolage to play an essential role in offering locally customised innovative solutions in the BOP market. We also found technology and skills transfer to play a key role in mutual value creation and innovation. Finally, we also found the reassuring impact of such customised construction innovations on local communities and suppliers - especially in relation to sourcing locally produced sustainable materials.

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