A Hybrid Fuzzy Approach to Success in E-Commerce Adoption in Iranian Manufacturing SMEs

Amir Hakaki · Mohsen Shafiei Nikabadi

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Technology Adoption and User Behaviour Multi-Criteria Decision Making E-commerce and Technology Innovations

Abstract

E-commerce adoption is one of the most controversial subjects among small and medium enterprises (SME)s in Iran. The present study is conducted with the aim of identifying the most important factors in e-commerce adoption – reviewing the causal relationships and clustering them. To identify the most important factors, the data is collected by questionnaires filled by 95 experts who were chosen as researchers’ judgment. Examining the causal relationships among the studied factors and clustering is done by fuzzy decision making trial and evaluation laboratory (DEMATEL) and interpretive structural modelling (ISM) techniques respectively. Data is collected from 12 experts and analysed by MATLAB and EXCEL software. According to the results, government support as one of the causal factors among critical factors effecting on e-commerce adoption is the highest influential factor, along with cost of public’s training. Both factors are put into the first cluster. Moreover, organisational flexibility plays an intermediate role between the first and the third cluster.

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References

2018DEMATEL Technique: A Systematic Review of the State-of-the-Art Literature on Methodologies and Applications 2015Determinant Factors of E-commerce Adoption by SMEs in Developing Country: Evidence from Indonesia 2016To identify the critical success factors of sustainable supply chain management practices in the context of oil and gas industries: ISM approach 2016An investigation of the impact of effective factors on the success of e-commerce in small- and medium-sized companies 2007An investigation into the factors influencing the adoption of B2B trading exchanges in small businesses 2004E-Commerce Infrastructure Success Factors for Small Companies in Developing Economies 2007Does e-Business Matter to SMEs? A Comparison of the Financial Impacts of Internet Business Solutions on European and North American SMEs 2019The determinants and effects of online privacy concerns in the context of e-commerce

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