Local wisdom narrative in environmental campaign

Abstract

The purpose of this study was to examine campaign narratives in four short documentary series entitled “Plastic Island.” Segara Kertih, Karmaphala, Bedawang Nala, and Tri Hita Karana are the titles of these four documentary programs. The short video series was created to raise community awareness of single-use plastic risks and modify social behavior via the use of Balinese culture and local wisdom. The research used a narrative analysis approach with Walter Fisher’s narrative paradigm and Boaventura De Saosa Santos’s Epistemologies of the South. The stories from Plastic Island demonstrate how local wisdom may be transformed into alternative knowledge to achieve global social liberation. The study results reveal that the four short documentary series have narrative probability, coherence, and narrative fidelity in the context of native Balinese wisdom values. Religious symbols and cultural ideas are reflected in the environmental communication campaign, which is based on the initiative Plastic Island. Returning to local wisdom is a natural conservation strategy based on shared knowledge, community values, and ancestral history.

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