Shopping with augmented reality: How wow-effect changes the equations!Vahideh Arghashi2022-06-22articleElectronic Commerce Research and Applications89 citationsclosedNo readable copy stored yet — this record is metadata only.Consumer Retail Behavior StudiesAugmented Reality ApplicationsAI in Service InteractionsAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 89 citations exist upstream.References1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.2000Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being.1951Coefficient Alpha and the Internal Structure of Tests2014A new criterion for assessing discriminant validity in variance-based structural equation modeling1988On the Evaluation of Structural Equation Models2011Sources of Method Bias in Social Science Research and Recommendations on How to Control It2014Partial least squares structural equation modeling (PLS-SEM)Cited by2023Ramification of information asymmetry on a green supply chain management with the cap-trade, service, and vendor-managed inventory strategies2023Cognitive load during planned and unplanned virtual shopping: Evidence from a neurophysiological perspective2024The Influence of AI and AR Technology in Personalized Recommendations on Customer Usage Intention: A Case Study of Cosmetic Products on Shopee2025The Impact of AI-Powered Try-On Technology on Online Consumers’ Impulsive Buying Intention: The Moderating Role of Brand Trust2023Exploring the role of augmented reality in purchase intention: Through flow and immersive experience2024In-store augmented reality experiences and its effect on consumer perceptions and behaviour2024Competition or cooperation: Strategy analysis for a social commerce platform2024Effect of augmented reality applications on attitude and behaviours of customers: cognitive and affective perspectives