Augmented Reality to Engage Visitors of Science Museums through Interactive Experiences

Elena Spadoni · Sara Porro · Monica Bordegoni · Ilaria Arosio · Laura Barbalini · Marina Carulli

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Museums and Cultural Heritage Augmented Reality Applications Interactive and Immersive Displays

Abstract

In the last years, interactive exhibitions based on digital technologies have become widely common, thanks to their flexibility and effectiveness in engaging visitors and creating memorable experiences. One of the topics in which digital technologies can be particularly effective is the communication of abstract concepts that are difficult for the human mind to imagine. An emblematic example is the astronomy discipline, which requires us to imagine and understand phenomena far away from our everyday life. In this paper, the authors present a research project, MARSS, in which digital technologies are used effectively to enhance the Users’ Experience of the Museo Astronomico di Brera located in Milan. Specifically, the MARSS project aims at designing and developing a new digital journey inside the museum to allow different categories of visitors to enjoy the exhibition in an engaging and interactive way. The paper presents the design and development phases of the experience and its evaluation with users. The results of the evaluation indicate that the digital interactive experience is appreciated by users and is successful in translating the content of high scientific value into more engaging and easily understandable elements.

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2018When art meets tech: The role of augmented reality in enhancing museum experiences and purchase intentions 2017Virtual museum system evaluation through user studies 2020X-reality technologies for museums: a comparative evaluation based on presence and visitors experience through user studies

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