Articlegold2022

Sale through dual channel retailing system— A mathematical approach

75 citations0/0 files storedSustainability Analytics and Modeling

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Sustainable Supply Chain Management

Abstract

This paper deals with a dual channel inventory model where capacity of the market of a particular product is uncertain. The demand rates of the traditional consumers and the online consumers are segregated from total capacity of the market. The trust vale and acceptance rate of the product by the online consumers and utility functions comprising of value of the product, trust value of the online purchasing and some costs associated with risk, traffic, opportunities, etc., determine the demand rates of the products in offline and online channel. In this model, one retailer has offline and online options to sale the products. The objective of the retailer is to find out optimal pricing, order lot size and reorder point for maximizing jointly the average expected profit from offline and online channel. A mathematical model is analyzed to find out the optimal values of variables. Finally, a numerical example is illustrated to justify the proposed model.

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References

2014Coordination of a socially responsible supply chain using revenue sharing contract 2012Revenue Sharing and Information Leakage in a Supply Chain 2016Pricing and lot-sizing polices for perishable goods when the demand depends on selling price, displayed stocks, and expiration date 2006Coordinating a three level supply chain with flexible return policies 2016Dual-channel supply chain: A strategy to maximize profit 2021A green inventory model with the effect of carbon taxation 2013Contracting with asymmetric cost information in a dual-channel supply chain 2017Pareto Improving Supply Chain Coordination Under a Money-Back Guarantee Service Program

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