O recado está dado: a COVID-19 e suas repercussões para a comunicação em saúde nas instituições públicas

Abstract

Health Communication issues gained prominence in the COVID-19 pandemic, specially the distant relationship between health institutions and the daily lives of Brazilians. Brazil needs to advance in the communication as a human right and in the understanding that communicating health is not limited to the transmission of information. Social engagement depends on a relationship of trust, achieved through permanent listening to the public, considering their needs, criticisms and knowledge, hence the importance of building bridges between health institutions and people's daily lives. Scientific dissemination, citizen science, and the fake news universe in social media are also discussed in this essay. The need for a non-tooled use of communication is highlighted and, mainly, for a horizontal and constructive dialogue with people, so that science occupies the place of a legitimate influencer not only among peers, but with society (beneficiary and major funder of their work).

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