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Rethinking Advertising as Paratextual Communication

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4 citations0/0 files storedConsumption Markets & Culture

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Literature, Culture, and Aesthetics Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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Regular readers of Consumption Markets & Culture will no doubt subscribe to the edict that an understanding of cultural meaning is integral to theorise marketing and branding, something which key p...

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1997Paratexts: Thresholds of Interpretation 1999The corrosion of character: the personal consequences of work in the new capitalism 1978Decoding Advertisements: Ideology and Meaning in Advertising 2005How brands become icons: the principles of cultural branding 1984The Mirror Makers: A History of American Advertising and its Creators 1994The Bridge from Text to Mind: Adapting Reader-Response Theory to Consumer Research 1993The Discourse of Advertising 2010Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

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2024GOVERNADOS EM SEUS PRÓPRIOS TERMOS: PROSSUMO DE FÃS EM RELAÇÃO AOS PARATEXTOS MIDIÁTICOS DE VINGADORES: ULTIMATO

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