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Sustainability, innovation, and altruism are established as key elements to achieve the expected benefits in a balanced way, meeting the present ecological, social, economic, and dynamism needs. Therefore, the objective of this research is to analyze the influence of innovation and altruism on the sustainable entrepreneurial intention of university students. The study was carried out using the theoretical foundation of the theory of planned behavior, and by using a quantitative, cross-sectioned, and non-experimental study, supported by the structural equations method based on partial least squares (PLS-SEM), making it possible to analyze the data to generate results. The study unit was aimed at students of sustainable universities in Tamaulipas, obtaining for this 160 observations. Based on the results obtained, the acceptance of the hypotheses raised was possible, so it was determined that innovation and altruism have a positive and statistically significant influence on sustainable entrepreneurial intention. However, greater promotion of the ability to innovate must be addressed by universities, so that future agents of change have stronger individual resources.
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