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Consumers' cultural identity under glocalization: Vietnamese consumers' global and national identities and their cross-cultural consumption
16 references·0 citing·48 second hop
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References

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  • 1971Statistical Analysis of Sets of Congeneric Tests1,479 cited

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  • 2002The psychology of globalization.1,444 cited
  • 2009Destination attachment: Effects on customer satisfaction and cognitive, affective and conative loyalty1,376 cited
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