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Should firms display the sale price using larger font? · Study

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ArticleShould firms display the sale price using larger font?

Ayan Bhattacharyya2022

Article2022

Should firms display the sale price using larger font?

Ayan Bhattacharyya · Subhash Jha

13 citations·0/0 files stored·Journal of Retailing

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

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References

2001“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion 2004Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects 2007The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust 2000Focusing on the Forgone: How Value Can Appear So Different to Buyers and Sellers 1990Promotion Signal: Proxy for a Price Cut?1999The Effect of Time Pressure on Consumer Choice Deferral 1997Consumer Eye Movement Patterns on Yellow Pages Advertising 1991Contextual Effects of Reference Prices in Retail Advertisements

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2019The Role of Numbers in the Customer Journeyarticle · 6 shared references 2021Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiationsarticle · 6 shared references 2008The effects of reference prices on bidding behavior in interactive pricing mechanismsarticle · 5 shared references 2017Presenting comparative price promotions vertically or horizontally: Does it matter?article · 5 shared references 2021Consistent price endings increase consumers perceptions of cheapnessarticle · 5 shared references 2003Assimilation of advertised reference prices: the moderating role of involvementarticle · 4 shared references

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Year2022

Typearticle

Published2022-07-09

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations13

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jretai.2022.06.005

openalex_workW4284993310

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