The Analysis of Theme and Image of Kopikura Coffee Shop Interior Design at Taman Palem

Abstract

The number of coffee shops in Indonesia makes the coffee industry even more competitive.Therefore, the image and theme of the coffee shop are crucial as they create a unique identity that distinguishes it from other coffee shops.Kopikura, a small coffee shop in Taman Palem, wants to redesign the interior because it seems messy and lacks personality.This study aims to identify Kopikura's image and design themes in the interior design process.It is also to validate the suitability of the design with the image and the specified theme.This study used qualitative and quantitative methods.Data was collected through informal interviews, direct observation, questioner, literature, and online observation.The data was analyzed using mind maps and bar diagrams.The target of Kopikura is to be an experience bar for true coffee lovers that emphasizes the interaction between barista and customers.Kopikura established inspired by Vermillion Cafe in Kyoto and Blue Bottle Coffee in Tokyo.Regardless, the owner wants a clean, tidy, and functional design.From the analysis, the image of Kopikura is simple and dynamic.Meanwhile, the suitable theme for Kopikura Taman Palem is Natural Minimalist.The online survey shows that the interior design has portrayed the image and theme well.

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